Okt 29

US: Domaine Chandon gives wine range a makeover

Tag: Weingütersigi.hiss @ 09:05
The new Domaine Chandon logo on bottles
The new Domaine Chandon logo on bottles

Californian winemaker Domaine Chandon has repackaged its sparkling wines to give them a more premium appearance and improve brand recognition.

Chandon Brut Classic and Blanc de Noirs are the first wines to feature the new look and arrived on store shelves in the US this month, Napa Valley-based Domaine Chandon said this week. Chandon Sparkling Rosé and Extra Dry Riche will follow with a full transition scheduled before Valentine’s Day 2011.

The new package includes a revised Chandon logo that incorporates the firm’s traditional shooting star symbol in a more modern style, the group said. A redesigned front label features the new Chandon logo and variety of wine more prominently.The neck label also features a variety name, unlike on previous bottles, while the back label offers food pairing suggestions and pinpoints the wine’s style on a scale of sweet to dry.

“Qualitative research indicates that this new package positions Chandon as a more premium choice than our previous package,“ said Chandon’s marketing director, Michael Stedman. The wines‘ suggested retail price remains US$22 per 75cL bottle.

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