Okt 25

Ch. Pichon-Longueville adopts the Quick Response Code to communicate directly with its consumers

Tag: Weingütersigi.hiss @ 18:28

In our desire to communicate instantly and directly with our consumers, Château Pichon-Longueville has adopted the Quick Response Code featured on all the back labels of the 2009 vintage and gradually being rolled out on all our communication materials.

The Quick Response is a way of accessing multimedia content (video, text, sound) from all smart phones. Consumers who want information about Château Pichon-Longueville or any particular vintage can consult the estate’s mobile website quickly and simply. 

To mark the end of the harvests, take a look at our mobile site (“Through the Pichon vintages” section) or via the link below:

Jean-René Matignon, Château  Pichon-Longueville Technical Director, and Alexandra Lebossé, Deputy Technical Director, offer us their first impressions of the 2011 vintage.

How to read a Quick response Code 

– Download a free QR Reader (for BlackBerry & android: barcode scanner or qr code scanner pro; for Iphones: mobiletag or i-nigma)

– Flash the QR Code

– Access the Pichon-Longueville mobile website in French and in English

For further information, please contact: Marie-Louise Schÿler on 00 33 5 56 73 17 18,



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