Nov 10 2014

Asia forecasted to remain key for long-term growth

Tag: Ländersigi.hiss @ 14:23

Despite the recent well-documented slowdown in China and other emerging markets, Asia remains the key region for the long-term development of the global alcohol market.

According to the IWSR Forecast Report 2014-2019, Asia is expected to see the largest volume increase of any region across the beer, wine, spirits and mixed drinks categories. Total yearly consumption is set to surge by almost 1.2bn nine-litre cases by 2019. In contrast, consumption in Europe is projected to contract by 27.2m cases over this time, a result of steady decline in both the beer and wine categories.  Continue reading „Asia forecasted to remain key for long-term growth“